WTF is PSAC Prairies?
PSAC Prairies, the largest union in the Prairies, wanted to get the word out about what they do for their region. The only problem was, nobody knew who they were. So we leaned into that.
We created a Google Translate-like tool that translates union jargon into plain English.
We projected our message onto landmark buildings, and even played the video on a truck and drove it around key ridings.